Feb 07, 2020
Digital Marketing Manager Develop and manage marketing campaigns for high-growth eLearning company Kantola Training Solutions () is working to help end harassment, bullying and discrimination in organizations through high-quality interactive online training. We are committed to help bring about real change by employing cutting edge eLearning techniques coupled with realistic scenarios shot in Hollywood which engage and train the learner. Training topics include harassment and diversity, workplace bullying, leadership, customer service, business skills, workplace safety, and more. Over the last six years, Kantola has served ~15k organizations ranging from small businesses to Fortune 500 companies in the US. We are a fast-growing company serving a rapidly expanding need providing significant opportunity for professional growth. As a part of small growing team everyone will directly impact the success of the business. As Digital Marketing Manager, you will report to the VP of Growth, working closely together to build new marketing channels, both paid and owned. You will be responsible for the evaluation, efficiency, and growth of new and existing marketing programs, and for the execution of marketing campaigns across channels. You will be highly focused on b2b lead generation: Responsibilities: Analyze key performance data and report out insights and recommendations based on marketing tests and benchmarksDevelop reporting and dashboards based on business requirements Evaluate site conversion rate optimization strategies and execute iterative testing for constant growth Leverage statistical & predictive analysis and let data guide campaign decisions SEO and organic growth development Create content roadmap and strategic content placements, and work with freelancers to develop content Manage and grow owned social media accounts (LinkedIn, Facebook) Qualifications: · Strong belief in and passion for Kantola's mission · 4+ years of work experience in management consulting, performance marketing, b2b marketing/lead generation, or other quantitative/data-driven functions · You have a creative and curious spark and are willing to wear multiple hats in a fast-paced environment · Exceptional problem solver with ability to transition between detailed data and high-level insight · Understanding of and experience in digital marketing and marketing automation programs (SEM, Social, Display, Pardot) · Excellent written and verbal communication skills · Ability to prioritize work and manage time efficiently · Strong analytical and problem-solving skills · Proficiency in Excel · Analytics software experience with GDN, Google Analytics, Google Ads, A/B testing, Salesforce & Pardot preferred · BA/BS required Compensation: Compensation is a combination of base salary plus bonus. Compensation is based on relevant experience. Location: The position is based in the Bay Area (just across Golden Gate bridge in downtown Mill Valley, CA.). No travel required. Kantola is an Equal Opportunity Employer Kantola Training Solutions is committed to providing a workplace free of harassment and discrimination. Kantola provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics, in accordance with federal, state, and local laws governing nondiscrimination in employment. Kantola expressly prohibits any form of workplace discrimination or harassment based on any of these protected characteristics.
Kantola Training Solutions Mill Valley, CA 94941, USA Full-time