Sep 05, 2019

Director of Student Outreach and Enrollment

$90,000 - $105,000 yearly
  • Citizens of the World Los Angeles
  • Los Angeles, CA, USA
Full-time Community Engagement and Outreach

Job Description

About Citizens of the World Los Angeles

The mission of Citizens of the World Los Angeles (CWC LA) is to provide a socio-economically, culturally, and racially diverse community of students in Los Angeles with an intellectually challenging, experiential learning environment that develops each student's confidence, potential, and individual responsibility as citizens of the world. CWC LA schools develop students’ social and emotional skills to prepare them to become citizens of the world, and we promote academic rigor through a constructivist, project-based learning approach, to support and develop children’s natural intellectual curiosity. CWC LA enrolls a diverse student body that reflects the abundant diversity of the communities served by our schools.


CWC LA is currently expanding; over the next five years, we will more than double the number of students we serve. CWC LA currently serves nearly 2,000 students in three high-performing schools. Our schools include CWC Hollywood (TK-5thgrade), CWC Silver Lake (TK-8th grade) and CWC Mar Vista (TK-8th grade). We plan to open an additional school in the San Fernando Valley in the 2020-2021 school year.


CWC LA has a Regional Support Office (RSO) that supports all CWC LA schools. We work with our network partners at Citizens of the World Charter Schools (CWCS), linking the schools in Los Angeles to CWC schools in other parts of the country.


Our core values are embraced by the entire community:

  • Excellence: We demand lasting quality.
  • Diversity: We are better and stronger because of our differences.
  • Authenticity: We are our true selves in this work, and we are candid.
  • Community: We care deeply about people. We share and build partnerships. We celebrate, laugh, and seek joy, even in the tough times.
  • Change: We welcome the unknown, embracing the unexpected and new. We adapt to meet the ever-changing times. We find new ways.


Director of Student Outeach and Enrollment Position Overview

The Director of Student Outreach & Enrollment is a forward-thinking and dynamic change agent who is responsible for the development and implementation of the vision, goals, and strategy for CWC LA’s student enrollment initiatives, ensuring that a diverse student body is enrolled at each school. This new position will play a critical role in designing and implementing a multi-year student outreach and enrollment plan that aligns with CWC LA’s mission and growth strategy. This role will partner closely with the Executive Director, Chief Operating/Financial Officer, Chief Schools Officer and principals to ensure a comprehensive, coherent regional strategy, including but not limited to, planning, community outreach, marketing and data management. They will work with all levels at CWC LA’s regional office and at our schools, as well as with families, students, community-based partners and external stakeholders.


The primary role of the Director of Student Outreach & Enrollment is to ensure that all CWC LA schools are fully enrolled with the students we strive to serve so that CWC LA is living its mission and expanding its impact. An exemplary leader will accomplish this by providing outstanding project management and cross-functional team support, analyzing trends and leveraging data to drive enrollment decision‐making, sharing best practices and developing strong marketing materials and messages for students and families. Additionally, they will train and coach school and regional team members on effective recruitment and enrollment strategies and tactics. This role reports directly to the Executive Director and manages four school-based community coordinators in addition to a team of seasonal canvassers and part-time volunteers. This team is expected to grow over time, commensurate with the growth of the CWC LA region.


Student Outreach and Enrollment Strategy

  • Partner with the Executive Director, COO/CFO and principals to develop CWC LA’s goals around student outreach, enrollment and diversity of student demographics; identify and implement strategies, initiatives, and partnerships to fulfill those goals; monitor overall progress of student outreach and enrollment work
  • Develop and oversee the execution of year-long student outreach and enrollment strategy, including new student recruitment, returning student re-enrollment, and the successful matriculation of current CWC LA elementary school students to CWC LA middle schools
  • Develop a robust family referral program that best utilizes current CWC LA families to generate word of mouth and interest within the communities that CWC LA serves
  • Design and launch a regional canvassing team to support schools with on-the-ground recruitment efforts
  • Track metrics, analyze historical and current trends, and evaluate the progress of student applications and conversion rates; develop data‐driven enrollment forecasts and projections and generate action plans as needed to ensure student outreach and enrollment goals are met
  • Ensure all CWC LA policies and procedures comply with federal and state regulations and are designed to contribute to a diverse student population that reflects the communities in which our schools are located

Project Management & Stakeholder Management

  • Build professional capacity at school sites to develop and implement data-driven student outreach and enrollment plans; manage, train and coach school-based community coordinators; coach Principals on their strategies for marketing their schools
  • Strengthen CWC LA’s brand awareness across Los Angeles; create individualized marketing collateral for schools; develop online/offline campaign strategies for attracting new families
  • Act as the systems manager of CWC LA’s enrollment system (SchoolMint); partner with the Data & Compliance team to ensure synchronization with student information system (Illuminate)
  • Train school‐based operations teams on the application, lottery and enrollment cycle, and assist with lottery execution and preparation at schools
  • Support early recruitment and enrollment work, including collection of Proposition 39 intent to enroll/re-enroll forms (e.g., process used to secure temporary district facilities for our schools)
  • Develop best practices that can be shared among the CWC LA region
  • Support special projects and other tasks as instructed by the Executive Director


  • Bachelor’s degree required; Graduate degree preferred
  • 5+ years of student recruiting, community organizing, marketing, sales, education and/or project management experience, particularly in Los Angeles communities
  • Demonstrated cultural competency and understanding of urban school environments; ability to link impact of student diversity initiatives to student outcomes
  • Leadership experience with change management and talent management, with experience in designing, organizing and facilitating professional development for adult learners
  • Exceptional project management skills with strong attention to detail and ability to efficiently and simultaneously manage multiple projects to completion
  • Demonstrated ability to motivate, inspire and build strong working and mentoring relationships with a variety of stakeholders
  • Exceptional critical thinking and analytical skills, including the ability to utilize quantitative and qualitative analysis to support decision making
  • Strong computer and technology skills; proficiency in Microsoft Word and Excel, familiarity with Google docs, and interest in and ability to learn new platforms
  • Comfort with ambiguity and working in a fast-paced, entrepreneurial environment
  • Demonstrated initiative, leadership, and tenacity
  • A demonstrated passion for improving K-12 public education
  • Bilingual in Spanish and/or Korean strongly preferred but not required
  • Valid driver's license and dependable transportation, as travel between school sites in Los Angeles will be required

Apply Now