Marketing and Communications
Strategy and Planning
Zearn is a nonprofit curriculum publisher on a mission to support all children learning and loving math. To achieve our mission, we built Zearn Math, a groundbreaking curriculum and classroom model that supports differentiation and engagement for all students. Zearn Math is used by millions of educators and students across the country – and growing.
What you’ll do:
In this role, you’ll help us reach a growing audience of schools and districts interested in Zearn Math through a variety of demand generation and lead generation activities.
Manage outbound marketing campaigns to educate users and generate new leads
Collaborate with Partnerships and Marketing teams to create and manage outbound email campaigns in MailChimp, Salesforce and other sales platforms
Develop email campaigns that capture the voice of Zearn and effectively engage district and school-level administrators
Organize and manage outbound campaign email lists based on various sales-related interactions across different sales platforms
Research best practices and conduct tests to optimize outbound campaign results
Track and analyze results, generating insights on email performance and opportunities for improvement
Support process of identifying prospects and generating new leads at high potential districts
Analyze internal data including usage and contact history to identify key decision makers at high potential districts
Manage targeted outreach to new prospects including creating and sending emails and tracking results from outreach
Collaborate with Business Development team to support additional lead generation activities
Research and recommend new systems and approaches for improving lead generation efforts (e.g., landing pages, SEO, AdWords)
Help coordinate outreach with key stakeholders in high priority regions
Research and help coordinate high potential conferences, events and webinars
Ideal candidates will have:
2+ years of work experience in marketing, business development, sales strategy, or growth at a top-tier business-to-business company, ideally in education or technology.
Excellent written communication skills
Ability to multitask and prioritize to manage multiple projects on tight timelines with exceptional attention to detail
Experience with email campaign tools and Salesforce is a plus
Commitment to Zearn’s mission of ensuring that all students learn and love math
Desire to join an entrepreneurial, fast-paced environment at a high-growth organization
This role will be based remotely, with a preference for the Denver area. Email [email protected] to apply. Zearn is an equal opportunity employer.
Zearn is a nonprofit curriculum publisher and software developer on a mission to ensure all children love learning math.
Zearn publishes Zearn Math, a uniquely integrated approach to math teaching and learning, connecting a rigorous curriculum with a cohesive classroom system, professional development based on pedagogical content knowledge, and actionable reports on student learning. With Zearn Math, educators are supported each day with the material, knowledge, and data they need to create engaging learning environments and differentiate instruction to reach all students.
In 2017, Zearn Math was “green-lighted” by EdReports, becoming the only top-rated elementary school math curriculum with both teacher-led small group lessons and personalized software-based lessons for every day of instruction. Today, Zearn Math is used by over 2,500,000 students in classrooms across the country - and growing. Research indicates learning with Zearn Math can increase student engagement with math, improve math learning mindsets, and drive gains in academic achievement.