Oct 06, 2019

Head of Demand Generation

  • AC Lion Digital Executive Search
  • New York, NY, USA
Full-time Education

Job Description

Head of Demand Generation


Our client is an eLearning platform that currently employs 160 team members across offices in New York, London, and Paris.

Workforces leverage our client's collaborative learning platform to easily create, consume and engage with courses, providing valuable feedback and analytics to the course creators. This platform transforms companies into learning organizations.


  • As Head of Demand Generation for the U.S., you will oversee scaling our client's inbound acquisition strategy in the U.S. market.
  • Leverage all channels (online and offline, paid and free) to generate more leads to feed their fast-growing U.S. Sales team.
  • The key goal is to generate leads through online channels - specifically through Google Adwords, Linkedin, and Facebook.
  • The driver of the whole U.S. inbound strategy and requesting what's needed from corporate.
  • Be part of the Marketing team and coached by the Global Director of Demand Generation.
  • Work closely with all the members of the Marketing team and with the U.S. Sales team.


  • 3+ years' experience in online marketing, ideally with strong expertise in traffic management / paid marketing / email marketing.
  • Experience in B2B SaaS.
  • Business-driven: understand the Sales mindset and is focused on performance.
  • Problem-solver who's structured and analytical: able to do structured analysis to understand the performance, and conduct A/B tests.
  • Data-driven: able to create and share reports and monitor KPIs.
  • Excellent written communication.
  • Good interpersonal skills as many interactions are required with all teams
  • Autonomous.
  • Enthusiasm for and fit with their corporate culture.
  • Experience working with / in a Sales team a plus.

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