City Year is seeking an experienced Senior Insights Manager who can oversee and support all Insights work for the national Marketing and Communications department (MarComm). You will develop business questions in partnership with key stakeholders across the organization, plan an agenda for the year, and execute the research and analysis to yield relevant, actionable and timely insights. You will manage one employee (Insights Manager) and collaborate with other members of the MarComm team as well as with other departments.
In this role you will work closely with the Vice President of Marketing to help the organization continually evolve and socialize a deeper understanding of City Year’s key audiences and stakeholders (prospective AmeriCorps members, individual donors, etc.). You will lead in designing, programming, reporting and analyzing annual surveys (e.g. Brand Tracker, Invited AmeriCorps Member surveys, Alumni survey, etc.). You will also write discussion guides and conduct interviews/focus groups and synthesize responses into meaningful takeaways.
We work with quantitative and qualitative data at City Year so you will evaluate both types of data sets to identify insights. For example, you will create and End-of-Year report on all Recruitment and Admissions lead data (quantitative) to track funnel performance and identify opportunities to improve MarComm tactics and content. You will also evaluate open-ended responses from the AmeriCorps Member Experience surveys (with support from Insights Manager) to derive insights on how that impacts MarComm. In addition to primary research we conduct internally, you will also identify secondary research resources to help answer some questions (e.g. report out on trends with the 17-25 year old potential AmeriCorps Member segment).
You will create PowerPoint presentations and Power BI reports in collaboration with the Insights Manager and present the information to various audiences. You will partner with other departments on cross-functional projects, analyzing internal data to answer key questions quickly and efficiently
3-5 years of work experience highly preferred
Ability to lead a team effectively and mentor others
Advanced knowledge of primary and secondary market research methodologies and data synthesis
Highly skilled at reviewing and analyzing large and complex data sets to yield insights
Experience with MS Office, statistical analysis software, and creating visualizationsusing Microsoft Power BI, Tableau or similar software
Familiarity with business systems like Marketo and Salesforce and/or digital tools like Google Adwords, Google Analytics, Facebook Buisiness/Ads Manager
Excellent communication skills
Creativve and independent problem solving skills and ability to manage numerous priorities in a dynamic environment
Excellent interpersonal skills and ability to work effectively on a team
A demonstrated connection to the mission, values and long term goals of City Year
Compensation and Benefits
Full time employees are entitled to compensation commensurate with experience. Benefits for full time employees include health insurance with Flexible Spending Account, paid vacation, holidays, parental leave, 401K, and more.
City Year is an Equal Opportunity Employer, committed to a diverse workforce. Individuals from all backgrounds are encouraged to apply, including persons with disabilities and veterans.