Friendship Public Charter School operates a thriving network of college preparatory public charter schools. Headquartered in Washington, DC. Friendship serves over 4,800 students in preschool to grade 12 and guides a growing network of alumni to college completion annually. Our mission is to prepare students to become ethical, literate, well-rounded and self-sufficient citizens by providing a world-class education that motivates students to reach high academic standards, to enjoy learning, to achieve success, and to contribute actively to their communities. For 25 years, with the support and guidance of our exceptional faculty, our students have risen to the challenge with high graduation rates, college acceptances and unparalleled success academically and socially.
The Marketing and Communications Manager is a creative and purpose-driven storyteller who will support the External Affairs team by creating compelling content and collateral, developing and managing effective marketing campaigns, implementing communications strategies that amplify Friendship’s brand and drive the organization closer to achieving its mission, and analyzing data to ensure the improved effectiveness of our communications and marketing work. The Marketing and Communications manager leads projects and vendor relationships efficiently and effectively collaborates with others - meeting their demands while ensuring that they appropriately align to Friendship’s overarching brand strategy.
The Marketing and Communications Manager will support organizational goals related to the recruitment and retention of students, recruitment and retention of staff, cultivation and stewardship of community and political support, and cultivation and stewardship of philanthropic support through the responsibilities outlined below.
Internal and External Communications
Support the start-to-finish process of developing marketing emails, collateral, and newsletters for community office stakeholders, including content, production, and analytics.
Plan, develop and execute Friendship’s flagship newsletter - Learning Without Limits - including schedule, collaborator involvement, project management, and content building. Monitor and recommend strategies to improve key performance metrics such as open rate, click rate, and audience size.
Manage Friendship’s email platform along with its organization, list management, processes, and guidance for relevant partners.
Manage all day-to-day aspects of Friendship’s social media presence across platforms (Facebook, LinkedIn, Twitter, Instagram, Glassdoor, and Indeed) including producing and publishing content and content calendar.
Collaborate with the Chief External Affairs Officer to build annual and ongoing content strategies.
Analyze and supervise engagement data and use findings to drive and advise new content and growth strategies for platforms.
Serve as the social media consultant and work with school-based staff to support and advise best practices and approaches.
Drive and support website content, ensuring both written and visual content is fresh, engaging, and accurate across Friendship’s website
Manage and prioritize website change requests to ensure website consistency
Content Creation and Curation
Collaborate with team and network partners to brainstorm, draft and deliver assigned communications and messaging that brings Friendship's mission to life across digital and printed materials.
Collect, curate, and organize videos for marketing efforts including managing assets, and working with partners for key projects.
Collect and curate photography including taking photographs during on-site visits, managing assets, and working with school-based communities to solicit up-to-date visual assets.
Collaborate with the Chief External Affairs Officer to plan and produce video and photography assets that bring together Friendship’s many voices, and support key objectives, including staff recruitment, student enrollment, and overall brand messaging;
Vendor management support
Support the day-to-day management of vendors who support Friendship’s marketing and communications effort, including vendors who lead website management, graphic design, Collateral creation, videography (non-event related), photography, and contract advertising for student and staff recruitment
Engage in other responsibilities, as needed, including special event support
3-5+ years prior work experience in communications, social media, and/or brand arenas.
Exceptional writing skills: Ability to use and define a brand voice, ability to tell human-interest and engaging stories, excellent editing and proofreading abilities.
Knowledge of social media platforms and management tools (Ex: SproutSocial, Later).
Experience managing or working heavily with social media for an organization.
Familiarity with website content management systems (Ex: Wordpress).
Familiarity with email marketing and customer communications platforms (Ex: Constant Contact, Salesforce).
Familiarity with video editing, or willingness to learn basic video editing.
Familiarity with Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro).
Customer service oriented
Action biased and execution focused
Ability to work effectively both with and without supervision
Outstanding organizational skills and an extraordinary attention to detail
Ability to work in a fast-paced environment under tight deadlines
Strong sense of ownership and accountability of work product
Effective November 1, 2021, all adult employees, contractors, interns, and volunteers working in person in a public, public charter, independent, private, or parochial school in the District of Columbia, and all adult employees, contractors, interns, and volunteers working in person in a child care facility regulated by the Office of the State Superintendent of Education, shall have received a full course of a vaccination against COVID-19 unless they have been granted an exemption from such vaccination pursuant to, and are compliant with the requirements of, Section IV of this Order.”
FPCS’s policy is to provide equal employment opportunity to all qualified applicants and employees regardless of their race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, genetic information, veteran status, status as a special disabled veteran, or any other protected criteria as established by federal, state, or local laws. This policy applies to recruitment and hiring, training, promotion, compensation, benefits, transfer, layoff, termination and all other terms and conditions of employment. Employment decisions at FPCS are based solely upon relevant criteria, including an individual’s capabilities, qualifications, training, experience and suitability.