Jun 10, 2021

Regional Student Recruiter and Enrollment Manager- RGV (Immediate Opening)

  • IDEA Public Schools
  • Weslaco, TX, USA
Executive Leadership

Job Description

Position at IDEA Public Schools

About IDEA Public Schools

At IDEA Public Schools, we believe in college for ALL and we are committed to ensuring that all of our students graduate from college. IDEA Public Schools has grown from a small school to the fastest-growing network of tuition-free Pre-K-12 public charter schools in the United States sending 100% of our students to college. 58% of our students graduate from college in 6 years - that's 8 times the national rate for students in our communities!

IDEA was founded in 2000 as a single school with 150 students in the Rio Grande Valley. When interest exceeded building capacity, to meet the demands, IDEA's co-founders committed to serving more students in the Rio Grande Valley of Texas and beyond. We now serve nearly 45,000 students across Texas and Louisiana. By 2022, IDEA will serve 100,000 students. Be on the lookout for IDEA schools opening near you-with continued growth in our current regions and new launches in Tarrant County (Fort Worth/Arlington), New Orleans, Houston (2020), Permian Basin (2021), and Tampa Bay (2021)!

When you choose to work at IDEA, you are part of our IDEA Team and Family. You will work alongside team members who set and reach ambitious goals every day, are excited to continue to grow with IDEA, and work relentlessly to make college for all a reality.

To learn more about IDEA, check out this video .

Role Mission: The Regional Enrollment Manager contributes to the annual student enrollment cycle that starts with recruitment and ends with 100% enrollment on the first day of school. They will support and coach their region's Enrollment Coordinator (ECs), who are campus-based staff members that report to the Assistant Principal of Operations (APOs) in charge of acquiring, nurturing, and converting prospective applicants into enrolled students. They will also lead regional EC tactical calls, APO partnerships, field management, and accountability tactics to drive ECs to meet their ambitious enrollment goals. Under the direct management of the Regional Director of Operations or the Regional Vice President of Operations, they will partner with the national enrollment team and will work in conjunction with APOs to meet enrollment targets and to cascade relevant information from the national enrollment department.


Achieve 100% enrollment by the first day of school by managing and coaching through influence their region's Enrollment Coordinators; Ensure the retention of 85% of Enrollment Coordinators in the region
  • Use enrollment data to identify and drive ECs to action to close enrollment gaps through accountability check-ins, text messages, emails, etc.
  • Manage and set the agenda for your regional portfolios' weekly Enrollment Coordinator Tactical, where ECs report their data, strategize on how they will make progress to their goals, and share best practices they've deployed to yield results
  • Assist ECs in developing and executing student recruitment efforts and plans to target families with school-aged children within the 1 to 3-mile radius immediately surrounding each school
  • Secures region or district wide recruitment events and opportunities on behalf of ECs and campuses to supplement their field efforts
  • Responsible for overseeing EC field activity and conducting field visits on an ongoing basis to provide support and feedback
  • Continue to pivot and make changes to the Enrollment Coordinator position during Year 2 of the program to increase EC satisfaction and retention

90% new student persistence at each school
  • Collaborate with campuses on high-quality recruiting events to greet new families.
  • Collaborate with campuses to host high-quality Info Sessions and Open Houses to onboard new families
  • Monitor parent participation throughout the recruiting year by measuring attendance at events, engagement with communications, and response time
  • Ensure execution of family onboarding plan, including online and in-person interactions, in order to ensure all new families are effectively on-boarded beginning with Lottery and Orientation, through the 1st year of school

100% of Enrollment Milestones (app launch, re-registration, lottery, registration) Executed On-Time Using Appropriate Enrollment Systems
  • Serve as administrator for the region across all national enrollment systems
  • Coordinate with internal business partners to collect appropriate information and prepare enrollment system for launch ahead of each milestone
  • Collaborate with enrollment team to develop and delivery event guides and training materials for each milestone
  • Schedule and deliver trainings to appropriate internal business partners prior to each milestone
  • Monitor, analyze, and report on daily progress toward goals
  • Deploy accountability and intervention strategies as needed

85% retention of the region's Enrollment Coordinators
  • Responsible for overseeing EC field activity and conducting field visits on an ongoing basis to provide support and feedback
  • Partner with APOs to interview and hire the strongest candidates for EC vacancies
  • Develop strong onboarding process for new Enrollment Coordinators

Equip ECs with the skills and coaching needed for them to effectively deploy virtual recruitment tactics
  • Coach ECs on how to leverage a variety of platforms (email, social media, virtual events, webinars, etc.) to increase application acquisition and execute a virtual enrollment calendar scope and sequence
  • Codify our virtual and in-person recruitment best practices so that these resources can be readily available for deployment
  • Develop a robust phone banking program that can be activated across campuses that elicits the support of campus teams, HQ staff, and parent volunteers

Contribute Regional Insight to Inform National Enrollment Strategies and Tactics
  • Become familiar with STREAM, our proprietary student enrollment platform, so that you can support other team members in providing technical support to campuses and families on a limited basis
  • Provide overall support to campuses and parents during large enrollment milestones (lottery, re-registration, and registration)
  • Assist other team members on as needed basis with trainings designed for ECs and APOs
  • Join APO and HQ regional tactical calls to cascade relevant team information

We look for Team and Family who embody the following values and characteristics:
  • Believes and is committed to our mission and being an agent of change: that all students can get to and through college
  • Has demonstrated effective outcomes and results, and wants to be held accountable for them
  • Has a propensity for action, willing to make mistakes by doing in order to learn and improve quickly
  • Works with urgency and purpose to drive student outcomes
  • Thrives in an entrepreneurial, high-growth environment; is comfortable with ambiguity and change
  • Seeks and responds well to feedback, which is shared often and freely across all levels of the organization
  • Works through silos and forges strong cross-departmental relationships in order to achieve outcomes
  • We believe in education as a profession and hold ourselves to high level of conduct, professionalism and behaviors as models for our colleagues and students

  • Teamwork
  • Responsibility
  • Commitment to Mission
  • Decision Making
  • Communications
  • Trustworthiness
  • Problem-Solving

  • Must be willing to travel across the region to multiple locations.
  • Must be willing to work evenings and weekends at recruitment and enrollment events
  • Bilingual Preferred
  • Education: Bachelor's Degree Required
  • Experience: 3-5 years of experience

Knowledge and Skills:
  • Experience with sales, organizing, and in-field recruitment
  • Data Analysis - Excel proficiency
  • Managing and Coaching Others through Influence
  • Holding Others Accountable to Organizational Results
  • Strong Conversational Skills
  • Strong Written Communication
  • Ability to Engage and Navigate Relationships across Multiple Stakeholders

  • Salaries for this role typically fall between $48,650 and $60,800, commensurate with relevant experience and qualifications. This role is also eligible for a performance bonus based on individual and organizational performance and goal attainment.

IDEA Public Schools does not discriminate on the basis of race, color, national origin, age, sex or disability, in admission or access to, or treatment of employment in its programs and activities. Any person having inquiries concerning the organization's compliance with the regulations implementing Title VI of Civil Rights Act of 1964 (Title VI), Section 504 of the Rehabilitation Act of 1973 (Section 504), or Title II of the Americans with Disabilities Act of 1990 (ADA), may contact IDEA Human Resources at (956) 377-8000.

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