Aug 23, 2019

Growth Product Manager

  • ELSA, Corp
  • San Francisco, CA, USA
Full-time Education Business Development

Job Description

We are seeking a Senior Product Manager with a passion for educational games to help bring amazing machine learning technology to the palms of English learners across the world! Want to design the ultimate solution for 1.5 Billion English learners around the world? Join Elsa, an artificial intelligence-powered app that teaches people to speak English. We're on a mission to help people to speak English with confidence, and empower them to reach their potential. Since launching in 2016, we grew organically to over 3 million users worldwide. As the senior PM of Virality and Growth, you will have opportunities to lead a full-stack growth team (design and engineering) to launch growth initiatives in an agile product development environment. Elsa has offices in Silicon Valley (USA), Lisbon (Portugal), and Saigon (Vietnam).
Focus on driving virality and monetization for the core product. Run a full-stack growth team.Develop overall growth strategy which comprises of new customer acquisitions, monetization and virality across all channels and platformsAdopt a user and data-driven approach to product development - by marrying both quantitative (AB testing) and qualitative (user research & usability testing) in order to drive compounding improvements across all funnel metrics Develop and execute on monetization strategy, including pricing and packaging, and funnel metrics across activation, conversion, upgrades, and retention. Launch and optimize customer communication channels; optimized email and push campaigns Segment users based on quantitative and qualitative data and advised on product roadmap, product positioning, product messaging, and partnership opportunitiesWork with a remote team (located in Silicon Valley, Portugal, and Vietnam)Provide strategic design thinking and leadership
Demonstrated success with 5+ years as a Growth PM for mobile consumer apps or gaming appsProven track record of achieving goals in virality and monetization Passion for growing an education product in an international audienceStrong ability to lead a full stack growth team to rapidly iterate on new growth experimentsDeep understanding of virality and social gaming techniques Excellent understanding of Apple's interface design guidelines and Android design guidelinesExperience working with remote teams; experience working as a full-time member of a fast-paced product company
Flexible hours (remote is OK)Room to grow professionallySilicon Valley startup experienceOpportunities to travelOpportunity to work on a mission that can transform the lives of 1.5 billion language learners around the world
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