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Job Description - Read full job description and application steps before applying. Web Analytics and Online Marketing Specialist at Education Organization American Board for Certification of Teacher Excellence (American Board) is seeking a Web Analytics and Online Marketing Specialist. The ideal candidate will have a strong understanding of organization-growth needs, and the ability to execute digital campaigns using a variety of online platforms. This position will be responsible for curating content on American Board's website, driving potential customers to the site through search engine optimization, and developing a comprehensive digital strategy to encourage customers to enroll in our online teacher certification program. Primary duties will include Performing search engine optimization across various platforms including Google, Facebook, and American Board's website Implementing multi-channel marketing campaigns in line with the company objectives Maintaining the regular delivery of a robust reporting and analytics engine Providing detailed analytics to leadership team in order to help shape the company's goals Using A/B testing to assess and improve marketing efforts Ensuring all digital content is on-brand, consistent in terms of style, tone and texture of voice, and optimized for search and user experience Managing paid advertising campaigns to grow audience and customer base Using Facebook, Twitter, Instagram, and other marketing platforms to develop campaigns for user acquisition, engagement, retention, and ultimately sales Developing topics for blog and write regular blog posts Education, Skills and Experience Required Proven experience in online marketing Exceptional computer/technical literacy, including proficiency in Photoshop or Lightroom, Google or Adobe Analytics, HTML, Hootesuite, etc Strong eye for design and excellent writing skills Ability to hit the ground running with a high level of energy, motivation and initiative TO APPLY, please submit a brief cover letter and resume to Melanie at Applications will not be considered without a cover letter. Office Hours are Monday through Friday, 8:00am-5:00pm. The position is full time with family health benefits. Salary is commensurate with experience, $70,000-$80,000. Interviews for this position are ongoing. Job Type: Full-time Salary: $70,000.00 to $80,000.00 /year