Oct 06, 2019
Vision and Values: Growth Marketing at SoloLearn is focused on adding, engaging, and retaining motivated entry-level developers to our fast growing community of 15 million learners. The Content Manager is instrumental in this mission: discover, understand, appeal to, convert and engage new and existing learners. Your job is to show new learners what makes SoloLearn great, and contribute to increasing our existing learners' engagement with the platform and help take us from best-in-class to class defining. If you are an excellent writer with a sense of style and also a strategic thinker who understands how thoughtful and relevant storytelling strategies translate into subscriber success, we'd love to meet you. Join us in reinventing education -- capitalizing on SoloLearn's combination of quality content, engaging mobile experience, and great community. brings the value of technology and learning to life with insightful, resonating, and emotional storytelling and make your mark in the industry at SoloLearn. Be an instrumental contributor toward building a platform that learners feel is built just for them, and a brand experience they want to tell their friends about. Responsibilities: Crafts compelling content that strengthens brand reach, reputation and subscriber base. Support paid subscriber acquisition growth goals by planning, implementing and maintaining digital content efforts across a variety of channels, including email, blog, paid advertising, etc.. Develop and manage a digital content strategy that aligns with growth goals and image. Maintain a content calendar that schedules all aspects of the creation and delivery of content; manage the day-to-day social media and blog strategy across various platforms. Develop fresh ideas for content and engagement, including influencer engagement Use target keywords to write search-engine copy that is optimized for search engines (SEO) while remaining entertaining and informative. Evaluate and act on important metrics to drive website traffic, increase app adoption and broaden target audience. Requirements: 4+ years proven experience in a subscription-based, digital marketing position, demonstrating increased levels of responsibility and successful outcomes at an agency or in a similar role. Exceptional creative vision and excellent writing skills. Experience with photography and image manipulation. Demonstrated experience using SEO best practices to write creative copy that includes effective keyword placement. Experience with social media engagement strategies and best practices Strong skills in creating original content that targets a specific audience and meets company objectives via multiple channels. Highly creative with excellent analytical abilities, and experience identifying target audiences and devising content campaigns that engage, inform, and motivate. Growth, engagement/retention, and lifecycle marketing experience. SoloLearn is an equal opportunity employer. SoloLearn makes all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.
SoloLearn San Francisco, CA, USA Full-time