Feb 24, 2020
New England Law | Boston has been a mainstay within Boston for over 100 years. Located in the heart of historic downtown, New England Law offers the opportunity to become an integral part of a special community of students, scholars, and dedicated people from diverse backgrounds. In addition to outstanding opportunities for a rewarding career, law school employees enjoy excellent benefits that include health and dental, life insurance, long-term disability, and retirement plan The School is seeking an outstanding Web Content Manager to join the marketing and communications team. This role will be instrumental in promoting the strengths of the law school by maintaining institutional branding and messaging strategy across electronic platforms, including the website, e-newsletters, and digital signage. Candidates must be well-versed in website best practices. This position is for a strong writer with the ability to develop, implement, and monitor the ongoing web strategy. Requires understanding of SEO/SEM. Specific Responsibilities Researches, writes, edits, publishes, and maintains the digital and visual content for the law school's web site and applications through templates, artwork, design standards, and the Sitefinity content management system. The content will educate, engage and inspire prospective students.Takes a leadership role in all aspects of content, data, structures, concepts, and the creation of attractive visuals for electronic forms of communication. Contribute to print publications and the creation of collateral pieces Applies usability and analytical skills to assess web effectiveness, timeliness, and accessibility, and is responsible for regular reporting of metrics for the website and providing recommendations on improving usability and content. Works with IT Team to assess any technical challenges Offers guidance and assistance in best practices and compliance with brand standards. Coordinates work with other school marketing efforts, including digital advertising, to ensure proper integration. Evaluates and demonstrates new web technology as it becomes available to determine how they fit into the law school's electronic communications environment. Required Skills and Experience Bachelor's Degree and 5+ years experience in web content role Excellent writing skills High proficiency with key digital marketing tools, including Google Analytics, keyword and competitive analysis programs, and SEO and SEM Ability to work well independently while also being a collaborative team player Please submit a cover letter, resume, and salary requirements to . New England Law | Boston, an equal opportunity employer, values diversity and is committed to providing an environment that is free from discrimination and harassment as defined by federal and state law.
New England Law | Boston Boston, MA, USA Full-time