Sep 12, 2019
Email Marketing Associate Featured
Zearn is a nonprofit curriculum publisher on a mission to support all children learning and loving math. To achieve our mission, we built Zearn Math, a groundbreaking curriculum and classroom model that supports differentiation and engagement for all students. Zearn Math is used by millions of educators and students across the country – and growing. What you’ll do: In this role, you’ll help us reach a growing audience of schools and districts interested in Zearn Math through a variety of demand generation and lead generation activities. Manage outbound marketing campaigns to educate users and generate new leads Collaborate with Partnerships and Marketing teams to create and manage outbound email campaigns in MailChimp, Salesforce and other sales platforms Develop email campaigns that capture the voice of Zearn and effectively engage district and school-level administrators Organize and manage outbound campaign email lists based on various sales-related interactions across different sales platforms Research best practices and conduct tests to optimize outbound campaign results Track and analyze results, generating insights on email performance and opportunities for improvement Support process of identifying prospects and generating new leads at high potential districts Analyze internal data including usage and contact history to identify key decision makers at high potential districts Manage targeted outreach to new prospects including creating and sending emails and tracking results from outreach Collaborate with Business Development team to support additional lead generation activities Research and recommend new systems and approaches for improving lead generation efforts (e.g., landing pages, SEO, AdWords) Help coordinate outreach with key stakeholders in high priority regions Research and help coordinate high potential conferences, events and webinars Ideal candidates will have: 2+ years of work experience in marketing, business development, sales strategy, or growth at a top-tier business-to-business company, ideally in education or technology. Excellent written communication skills Ability to multitask and prioritize to manage multiple projects on tight timelines with exceptional attention to detail Experience with email campaign tools and Salesforce is a plus Commitment to Zearn’s mission of ensuring that all students learn and love math Desire to join an entrepreneurial, fast-paced environment at a high-growth organization This role will be based remotely, with a preference for the Denver area. Email [email protected] to apply. Zearn is an equal opportunity employer.
Zearn Remote (Denver, CO, USA) Full-time