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Director of Growth Marketing - Prepared Parents Do you love to capture hearts and minds? Are you skilled at creating and energizing a national community? We are looking for an amazing, self-starting, data-driven full stack marketer who is excited to join our new start-up,  Prepared Parents as the first hire. The Director of Growth Marketing will own the marketing funnel and execution of activities for our growing national Parent community and report directly to the Executive Director. You will be in charge of attracting site traffic, converting that traffic into new leads, nurturing those leads to close into community members and building loyalty and advocacy amongst our community members. You will also build and own the content calendar, working in collaboration with designers and the Executive Director. You'll be expected to develop and track email campaigns to ultimately increase our email marketing success. You will also own and drive our online community through engagement strategies. You will own the operations and design of the various Marketing processes and systems. You will be a part of the founding team and as a result, wear many hats and roll up your sleeves to help define and build the culture and strategy for Prepared Parents at large. Requirements: Must-haves: BA/BS degree or equivalent work experience. At least 5 - 7 years of previous online marketing experience in a fast paced environment Excellent writer Experience crafting a marketing strategy with an ability to move between visionary strategic thinking to tactical, detailed execution. Experience in B2C lead generation Proficiency in marketing automation in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers Experience managing and building content Comfort with search optimization techniques (SEO), and willingness to learn more Experience in growing an online community Self-starter who can live in a world of ambiguity in a start-up environment Loves to roll up sleeves to get work done Meets health clearance Pass the reference, background/criminal checks, per education code Preferable skill sets: Prior experience in social media, with a command of each network and their best practices Brand building Public Relations Bonus: HTML/CSS, Adobe Creative Suite, Active Campaign Here is what you will accomplish in the first month: Refine the Marketing Funnel and establish respective tracking systems Build the Content Calendar Design and Implement Email Campaigns Moderate the social media online community  Support the team with the Prepared book launch Work with the founding team to establish structures and systems on internal communications and collaboration In Three Months, you will: Regularly grow the Prepared Parents community, including generating new leads and converting site traffic Optimize our marketing automation and lead nurturing processes through email, content, and social channels. Refine and implement activities to continually engage Our Prepared Parent Community Design and implement a series of loyalty and advocacy strategies to captivate and engage our community Build And Manage the Content Calendar for All of 2019-2020 Lead the Online Community Learn and refine the marketing systems and tools Work with the founding team to establish structures and systems on internal communications and collaboration And of course, this is a start-up, so both be prepared to drive the above initiatives as well as be flexible as the needs evolve   About Prepared Parents Prepared Parents is a complementary program  anchored off of Prepared: What Kids Need For a Fulfilled Life , by Diane Tavenner, CEO and Co-Founder of Summit Public Schools An exciting new initiative to equip parents with research-based tools and resources to guide their kids towards a fulfilled life, Prepared Parents helps parents cut through the noise to make parenting, learning and school easier.  We support parents in what they do each and every day for their kids — in alignment with their Prepared values. For more information, go to www.PreparedForSuccess.org . About Summit Public Schools: Prepared Parents is a program within Marshall Street Initiatives, an arm of Summit Public Schools.  Summit is a network of public schools that prepares all students to be the best versions of themselves, to be successful through college and in the fullest ways possible—so they can each live a fulfilled life. This includes a life filled with financial security, purposeful work, strong relationships, meaningful community, and personal health. Today, Summit operates 15 public middle and high schools whose students reflect their diverse communities in California and Washington. Summit schools are consistently ranked among the best in the nation. All Summit students graduate prepared for a four-year college and our graduates complete college at twice the national average. Compensation and Benefits: Summit offers competitive salaries and benefit options for full-time employees, including covering 75% of the health, dental and vision plan costs. We fully cover life and disability insurance. We have a “take what you need” PTO policy, 11 paid holidays and 3 week-long organizational closures during the year. We strive to recruit a diverse team. Summit Public Schools is an equal opportunity employer and does not discriminate against any employee or applicant on the basis of race, color, ethnicity, national origin, religion, gender, gender identity and/or expression, sexual orientation, disability, age, marital status, military status, pregnancy, parenthood, citizenship status, creed, or any other characteristic protected by federal, state or local law. Summit will provide reasonable accommodations for qualified individuals with disabilities. People from all diverse backgrounds are strongly encouraged to apply. Spanish language proficiency is a plus.

Job Goal: Plan, implement, and evaluate the activities of the Publishing and Digital Learning Solutions department in support of the ESC’s mission and strategies Qualifications: Education Master’s degree Certification Texas teaching certificate or related appropriate certificate/licensure Experience 1. Three years’ experience of campus administration, district central office, and/or experience at Region 4 2. Five years teaching experience 3. Experience developing and presenting professional development Special Knowledge and Skills 1. Knowledge of best practices in technology integration, copy editing, digital instructional design including synchronous and asynchronous learning environments, and both print and digital publishing modalities and management 2. Skill in short and long-term planning, project management, tracking progress, analytical thinking, conceptual thinking, and adult learning design, including the strategic delivery and measurement of training impact 3. Demonstrated ability to build and maintain morale, set challenging goals and reach a high standard of performance despite barriers, demonstrate initiative and persistence, set clear expectations and hold others accountable for performance; act with a purpose that impacts and positively influences the perceptions, thinking, and actions of others; develop others through coaching, modeling, and providing feedback on performance 4. Ability to establish and maintain professional relationships with both internal and external local, state and national partners that promote the building of professional learning networks and systems that support educators in re-engineering practices for digital learning and successful edtech integration Preferred Qualifications: 1. Doctoral degree 2. Mid-management or Supervisory Certificate Major Responsibilities: 1. Supervise and lead all activities of the Publishing and Digital Learning Solutions department. 2. Provide visionary leadership to promote innovation and provide inspiration, support and direction to multi-functional department teams. 3. Ensure the functionality of the organizational product/project pipeline workflow to allow for efficiency of allocated time and resources so that products are developed on time and within projected specs. 4. Collaborate with other directors to communicate product/project status and collect feedback utilizing metrics from project management software; solicit stakeholder feedback regarding current/perceived barriers and engage in problem solving to identify and implement solutions. 5. Evaluate the quality and effectiveness of programs supervised and make recommendations for program revisions as indicated by analysis of collected data. 6. Direct the design and delivery of products and professional development related to the department, including the scheduling of professional development/coaching, and the production of projects, products and services. 7. Coordinate the effective communication of the Publishing and Digital Learning Solutions department activities with both internal and external customers 8. Facilitate collaborative efforts with other departments within the Center. 9. Lead programs and initiatives with the Texas Education Agency as appropriate to ensure compliance with statewide initiatives. 10. Maintain documentation of department activities to meet all internal programmatic and fiscal requirements and all requirements imposed by the Texas Education Agency. 11. Recommend budgets to the Deputy Executive Director of Instructional Services. 12. Provide technical assistance and services as specified by any applicable federal grant that funds this position. Supervision/Personnel Management Supervise all Publishing and Digital Learning Solutions personnel, including completing evaluations and conducting staff training. Physical Demands/Environmental Factors/ Mental Demands: Frequent use of standard office equipment; prolonged sitting; occasional bending/stooping, pushing/pulling, and twisting; repetitive hand motions (keyboarding and use of mouse); occasional light lifting and carrying (less than 20 pounds); may work prolonged and irregular hours; occasional statewide travel; work with frequent interruptions; maintain emotional control under pressure.