Nov 08, 2019
Digital Marketing Specialist Would you like to join a rapidly growing and successful company? Do you want to be a part of a team where customers say things like: "I am amazed by how innovative this product is!" ClassLink is a leading education technology company serving schools around the world. We are looking for an ambitious, passionate, and creative Digital Marketing Specialist to supercharge our efforts to acquire new customers. This person will work closely with the Director of Marketing and take ownership of various projects and department processes. The ideal candidate must be a self-starter who will quickly become autonomous and capable of working in a fast-paced, dynamic environment. RESPONSIBILITIES Work closely with the Director of Marketing on developing multi-channel, digital media marketing campaigns and strategies focused on leveraging video content and resulting in lead generation. Target C-Suite decision makers of school districts (Supt's, Asst. Supt's, CTO's, CAO's, etc.). Build sales momentum in geographical pockets of strong customer advocacy through digital promotion and paid media. Track, analyze, and report progress on all ROI objectives. Own and optimize all aspects of email marketing and nurturing campaigns via Pardot. Website - work closely with the Director of Marketing on updating, maintaining, and optimizing the website. o Develop SEO strategy to drive overall organic growth. Ability and interest in hands-on work and being closely engaged in all levels of marketing execution from strategy to execution Additional responsibilities may include: researching new digital initiatives, competitor research, copy writing, and other marketing related tasks. SKILLS AND QUALIFICATIONS · 3+ years of experience in a Marketing/Communications position. 2+ years of experience either managing paid media campaigns autonomously or through an agency. Portfolio of work either personally created or managed. Bachelor's degree in marketing, communications or a related field. Must have strong attention to detail and excellence in execution, with a "roll-up-your-sleeves" and "get it done" mentality Proficient in Excel (vlookups, pivot tables, etc.) Bonus points for advanced experience with any or all of the following: Adobe AI or PS, and HTML/CSS.
Clifton, NJ, USA