4 Marketing and Communications jobs

Communications Director Good Reason Houston ABOUT THE ROLE Good Reason Houston is seeking an experienced, strategic and creative Communications Director to lead Good Reason Houston’s internal and external communication, manage and strengthen its brand, and elevate issues of school quality across the City of Houston. This person should be a proven leader in communications strategy who understands that everything the organization says and does should strengthen its credibility and influence and advance the mission of ensuring every child in every Houston neighborhood has a high-quality school. This person should be skilled at recognizing and capitalizing on external opportunities, building and executing a strategy across multiple teams, and excellent at motivating people and both lateral management and managing up. This position jointly reports to the Chief Public Affairs Officer and The Chief Advancement Officer of Good Reason Houston. They will manage a team that includes one full time graphic designer and a set of external communications consultants. ABOUT GOOD REASON HOUSTON Good Reason Houston’s vision is that every child, in every neighborhood, excels in a world-class public school and thrives in the Houston of tomorrow. To grow more great schools in every neighborhood in Houston, the organization focuses on four key strategic levers: ● Driving District Transformation ● Developing Game-changing Educators ● Advancing Equitable Access ● Engaging the Community RESPONSIBILITIES ● Internal Communications ○ Develop and manage the internal communication for Good Reason Houston’s growing team. ○ Create Systems and Processes to incorporate the work of all teams in Good Reason Houston’s communication strategy. ○ Inform, engage, and elevate other staff in communications work to diversify the Organization’s voice. ○ Manage, refresh, and train staff in Good Reason Houston’s brand guidelines. ● External Communications ○ Set and pursue an elegant and effective communication strategy to position Good Reason Houston as a key leader on school quality in the Houston community while continuing to build brand awareness. ○ Develop initiatives, content, and manage Good Reason Houston’s social media channels to expand influence and audience, and highlight our work. ○ Develop and manage a comprehensive media relations strategy that includes state and local education press, online and digital outlets, and national outlets. ○ Serve as one of the external representatives of Good Reason Houston across the greater Houston community ○ Ideate, create, and develop all necessary collateral material for all teams. ● Strategy & Vision Setting ○ Annually, set internal and external communications goals across all teams and functions, and monitor progress toward goal throughout the year. ○ Determine key communication goals and systems for progress monitoring, both internally and externally ○ Set and manage the vision for Good Reason Houston’s events in partnership with all relevant staff. QUALIFICATIONS Requirements ● Bachelor’s degree required. ● Minimum three years of communications, marketing, public relations or journalism work. ● 1-2 years managing communications strategy and/or team. ● Media Relations Experience ● Record of results in communication strategy and externally representing an organization. Relevant Skills ● Exceptional oral and written comprehension and expression ● Experience setting vision and direction for a cross-team strategy ● Creative problem solving ● Adaptability, curiosity, and service orientation ● Executing strong judgment and decision making ● Experience providing guidance, direction, and motivation to teammates ● Experience and sophistication in managing up and managing laterally to accomplish shared goals ● Monitoring and performance assessment ● Problem sensitivity and solution focus ● K-12 public education experience preferred, but not required

  About Us: The Aspen Institute is a global nonprofit organization committed to realizing a free, just, and equitable society. Since its founding in 1949, the Institute has been driving change through dialogue, leadership, and action to help solve the most critical challenges facing communities in the United States and around the world. Headquartered in Washington, DC, the Institute has a campus in Aspen, Colorado, and an international network of partners. The Aspen Institute Education & Society Program (Aspen Education) improves public education by inspiring, informing, and influencing education leaders across policy and practice, with an emphasis on achieving equity for students of color and students from low-income families. Aspen Education supports leaders at all levels, from networks of urban superintendents and their teams, to state chiefs and their cabinets, to elected officials and their staffers. About the Work: Aspen Education is focused on: Advancing a richer vision of student success that integrates the social, emotional, and academic dimensions of learning as essential to advancing equity. Transforming education systems so that they can sponsor and model exemplary learning and continuous improvement practices. Developing education leaders to achieve transformation in learning, equity, and efficacy. Understanding and addressing poverty in America by fostering connections across education and: housing, health and nutrition, transportation, and criminal justice policy and addressing the impact of race and racism on opportunity in America.     And does this work by: Hosting thought-provoking convenings of diverse leaders from the district, state, national,  and federal levels that create powerful learning experiences that support and make explicit connections across policy and practice. Developing resources and tools for national, state, and local policy makers, practitioners, and philanthropy leaders to inform the public discourse on public education and to disseminate lessons/promising practices in a non-partisan, non-ideological way. Cultivating and fostering partnerships to inform and challenge our thinking, surface and spread promising practices and recommendations, and share and apply our resources and tools.  Senior Manager of Communications The Aspen Institute Education & Society Program is seeking an innovative, creative, and passionate communications professional to build a comprehensive communications strategy and support storytelling efforts. The Aspen Institute Education & Society Program improves public education by creating venues for authentic learning and honest dialogue, and producing a range of resources and tools, for education leaders to invest in their own learning, shift mindsets, and take action.  About the Role: The Senior Communications Manager will serve as the chief communications strategist, leading efforts to advance Aspen Education’s strategic priorities and build Aspen’s external profile. They will have the opportunity to create an overall strategy and influence communication priorities immediately. The Senior Communications Manager will report to the Managing Director and join a high-performing, mission-driven team.   Essential responsibilities include, but are not limited to: Strategic Communications Leadership Develop and implement a strategic communications plan that: Strengthens the impact of the program’s strategic priorities and goals. Increases the visibility of Aspen Education, its work, and program leaders. Provides a framework for translating complex information into effective messages. Enables Aspen Education to stay informed and relevant on critical education issues. Proactively considers and targets key audiences (educators, policymakers, advocates, journalists, and foundation leaders) for dissemination and influence. Synthesize key takeaways, themes, and promising practices from Aspen Education and partner convenings and engagements and make relevant for key audiences. Build relationships and engage with media, partners, and the field to amplify Aspen Education content. Cultivate, retain and manage consultants to augment the communications capacity of Aspen team. Identify opportunities to strategically inform, complement, and advance the Aspen Institute’s overall impact and efforts to develop a better society. Coordinate with the Institute’s communications team to leverage the Institute’s platforms and partnerships to promote Aspen Education’s work further. Liaise with communications staff at partner organizations to support alignment, identify opportunities for collaboration and cohesion  Content and Editorial Shape Aspen Education’s voice and narrative by creating, framing, and informing content that advances our mission, and advise on approaches and strategies for dissemination and placement, including blogs, policy reports, op-eds, press kit documents, fact sheets and other communications collateral for key audiences (policymakers, practitioners, and philanthropy), and partnerships. Build internal capacity, including coaching Aspen staff, to deliver disciplined, strategic, coherent, and intentional external messaging. Monitor media coverage of local, state, and national education issues, policies, trends to inform the program’s content development and outreach strategies. Create and manage an editorial calendar and other mechanisms that help strengthen coherence across multiple priorities and activities. Oversee entire content production process - from brainstorming to writing to design, layout and promotion, including managing vendors and consultants. Support team with talking points, speeches, and presentations Digital and Social Media Oversee and enhance the program’s digital presence through social media and other tools. Develop, manage and curate website content. Produce and publish newsletters and other regular email communications. About You: Have 6+ years of strategy-related communications experience, preferably in the education or advocacy field. Have a college degree or equivalent experience in journalism, public relations, or communications. Experience creating an overall strategy for an organization with multi-faceted priorities Compelling storyteller who is adept at translating messages for different key audiences including media, educators, policymakers, and other thought leaders. Excellent written and verbal communication skills, including writing for diverse audiences. Record of results working collaboratively with larger teams and external partners/vendors. Excellent partner and consultant management skills, including strong organizing, planning, and follow-through. Proficient in Microsoft Office Suite, internet research, social media platforms, and tools; Basecamp, Zoom, Mailchimp, website maintenance preferred. Committed to advancing diversity, equity, and inclusion across all functions, engagements, and relationships. Have your own network of media, public relations, print/digital contacts, and influencers in the education or communication fields. Ability to network across diverse organizations, building additional relationships with multiple stakeholders.  Aspen Education is committed to ensuring the diversity of our team. While not a minimum or mandatory qualification, we strongly encourage candidates of color, those who identify as Native American, women, people of low-income backgrounds, those who are differently-abled, and those with first-hand experience of education inequity to apply for this role. The Aspen Institute is an Equal Opportunity Employer and complies with all District and federal laws. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, or protected veteran or disabled status and will not be discriminated against. Candidate must have the ability to work under pressure and handle stress. Candidate must also have the ability to meet the regular attendance policy of the Aspen Institute.  

As a member of the City Year Los Angeles (CYLA) Marketing and Communications department, the Marketing & Communications Manager will help develop and execute communications strategies in tandem with the larger External Affairs team to powerfully convey the City Year story. They will amplify City Year’s brand and messaging for both internal and external audiences through the design, development, and organizational management of all branded collateral, social media, blogs, multi-media production, and digital communications. In partnership with the Managing Director of Communications, the Marketing Manager will provide top-notch customer service to the Executive Office, Recruitment, Development and Program teams to ensure sitewide communications needs and goals are met.                               This individual contributor position plays a critical role in amplifying the impact of our work. The ideal candidate is a creative storyteller and tech savvy graphic designer with a passion for social media and cross-team project management. City Year values and continuously works to build an equitable and inclusive culture where diverse people feel they belong. Job Description Responsibilities Marketing & Communications Strategic Storytelling: Collaborate cross departmentally to write high-quality and compelling stories of impact about our corps, students, and partners. Generate ideas for new content on a continuous basis for various platforms that raise awareness about our impact and brand and engage stakeholders. Graphic Design:  Design and manage branded collateral and other materials segmented for various audiences as requested. Facilitate print production when required. Build and manage external relationships with vendors, printers, and others as needed. Digital Communications:  Plan, write, and design monthly e-newsletters and timely e-blasts. Make regular updates to the website and write and manage regular content for the CYLA blog. Manage coordinating, designing, and sending weekly internal communication email. Client Service/Sitewide Support:  Support Communications, Development, Recruitment, Program & Service, and Executive Office with relevant marketing and communications outputs, including media relations, collateral design, multi-media, or digital communications. Support training of corps members for external speaking engagements as needed for City Year’s “Meet and Greet” Program. Multi-Media:  Act as staff photographer and/or videographer as needed. Upload, edit and file multi-media content for both internal and external use.   Social Media Planning & Strategy: Develop social media content calendars that support the overall social media strategy as well as the larger marketing and communication objectives. Partner with City Year Headquarters on social media strategy where appropriate. Social Media Management: Daily management of the site’s Twitter and Instagram accounts. Thoughtfully engage with existing and potential local stakeholders via social media to develop long-term partnerships. Monitor mentions, social campaigns, and City Year’s brand in social spaces, reporting performance, noteworthy conversations, trends to relevant internal Marketing, Communications, Public Policy, Government Relations, Legal, and Senior Leadership teams. Content Development: Produce content to achieve social media objectives while leveraging late-breaking opportunities for both national and local Marketing and Communications. Create and curate daily engaging content that resonates with target audiences on relevant social platforms. Develop shareable copy, videos, images, and visuals. Align content with City Year’s voice and tone to develop City Year’s personality in the social space. Site Social Media Leadership: Lead a cohort of 31 AmeriCorps members to support the execution of social media strategy and organizational initiatives at a school level, develop their storytelling skills, and support their professional development. Train staff and AmeriCorps members on City Year’s social media guidelines and monitor relevant platforms to ensure compliance. Qualifications: 2-3 years relevant experience in communications, marketing, or related fields Bachelor’s Degree in Communications, Journalism, Marketing or related field preferred Creative thinker with strong writing and storytelling skills Exceptional organizational and project management skills Experience working with Adobe Creative Suite - Photoshop, InDesign, Illustrator, Acrobat, Lightroom Proficiency with social media and account management Platforms - Twitter, Facebook, and Instagram Experience working with web CMS systems and e-mail marketing systems Experience with and working knowledge of photography, video, and editing software Able to work effectively under pressure, handle competing priorities and respond to short deadlines with a team and independently Facilitation experience a plus Experience with and commitment to community service, national service and/or the development of young people as leaders City Year/AmeriCorps experience a plus Additional Qualities Needed: In order to succeed in this role, an applicant must have the following competencies:   Executes to Results: Holds self-accountable, sets high expectations for self, efficient time management skills, ability to meet deadlines, and prioritize multiple projects with a positive can-do attitude. Acknowledges and corrects mistakes. Tracks and communicates progress, including potential delays in a timely manner. Demonstrated performance under pressure and strict deadlines. Communication : Conveys thoughts clearly and concisely. Listens well and asks good questions. Communicates well verbally and in writing, tailoring communication for the audience and situation. Ability and desire to work with and promote young people ages 17-24 and a year of service Relationship Development: Excellent customer service skills; able to balance own projects against the needs of others. Approachable and friendly. Actively seeks feedback and to understand other’s perspectives, interests and concerns. Adapts approaches to different people and situations. Desire to Learn: City Year has a unique service model and organizational culture.  Successful applicants have strong experience and a track record of success in the above areas but must be willing and eager to continue to learn. Demonstrate a willingness to work in a collaborative and strong team-based organization. Compensation and Benefits Full time employees are entitled to compensation commensurate with experience. Benefits for full time employees include health insurance with Flexible Spending Account, paid vacation, holidays, parental leave, 401K, and more. City Year is an Equal Opportunity Employer, committed to a diverse workforce. Individuals from all backgrounds are encouraged to apply, including persons with disabilities and veterans.

With an eye for creativity, this individual seeks to inform donors, education thought leaders, education thought leaders and applicants about the positive power of national service through effective nurturing and email marketing campaigns. This individual plays a key role in the integration, adaption, management and optimization and digital marketing automation across the organization. This role will work with in close collaboration with the MarComm, ITS, Recruitment and Admissions, Development Operations and site-based staff the development of effective marketing campaigns through marketing automation. This role works to ensure audience needs and business needs are aligned and executed upon. This individual must be an eager learner and proficient marketer, combining the technical skills of Salesforce and Marketo (or comparable platform) along with strong written communication skills to create, curate and manage digital content. This person is passionate about data and strives to thoughtfully utilize marketing insights and trends to strengthen the effectiveness of their work. Job Description Responsibilities Manage our marketing automation system (Marketo) and troubleshoot issues: Manage standard operating procedures for the creation of marketing programs within Marketo, acting as the primary “power user” to cross-train and support national and local users on the best-practices. Respond to service tickets across the network, troubleshoot and resolve marketing automation issues within 10 business days. Build out of email campaigns and assets as needed in Marketo. Oversee marketing qualified lead distribution system and follow-up process, including lead assignment logic, lead source definition and reporting. Work collaboratively with our team, the national staff and site staff across the country Collaborate with key internal partners to develop marketing automation campaigns, email marketing materials and resources for all our target audiences. Collaborate with ITS to develop processes that continually improve database quality through data enrichment and data quality scoring. Identify pilot programs and project manage new initiatives aimed at building nurture campaigns for our donor and education thought leadership audiences. Analyze campaign performance and share best practices Leverage insights from the organization and industry benchmarks to optimize campaign performance and content. Organize A/B tests and analyze email and nurture campaign performance. Share reports, insights and best practices across the network and work to optimize our performance. Other Responsibilities Serve as generalist support for website administration, social media, marketing advertising and other special digital implementation projects as needed. Compensation and Benefits Full time employees are entitled to compensation commensurate with experience. Benefits for full time employees include health insurance with Flexible Spending Account, paid vacation, holidays, parental leave, 401K, and more. City Year is an Equal Opportunity Employer, committed to a diverse workforce. Individuals from all backgrounds are encouraged to apply, including persons with disabilities and veterans.