TrulyHired
Remote (United States)
Edtech.com's Summary Edmentum is hiring a Director, Consumer Marketing to lead the strategic development and execution of consumer marketing initiatives aimed at expanding their eCommerce business. This role involves building and managing a team, developing full-funnel marketing strategies, and driving growth for the Apex Learning Virtual School through data-driven decision-making and collaboration with internal teams and agencies. Highlights Lead and grow the Consumer Marketing team to execute eCommerce strategy and achieve revenue goals. Develop and implement digital marketing strategies across SEO, PPC, email, and paid media. Design and execute campaigns to drive customer acquisition and engagement. Use data insights to optimize site performance and marketing decisions. Manage marketing automation to nurture leads and encourage repeat purchases. Collaborate with agencies and internal teams for cohesive marketing execution. Require 10+ years of experience in...

