TrulyHired
Remote (USA)
Newsela is looking for a Senior Demand Generation Marketing Manager to define our integrated national demand strategy and execute campaigns that generate qualified leads and opportunities within our target audience. This role will report to the Manager, Demand Marketing and will partner closely with our Content Marketing, Product Marketing, Marketing Operations and Sales teams. In this role, you will: Own the development of the quarterly demand generation strategy from end-to-end, including channel and audience selection and alignment to our marketing KPIs and revenue targets Drive impact by proactively executing a variety of demand generation activations, including webinars, content, paid media, direct mail, events, industry sponsorships and email nurture campaigns Design and optimize marketing automation, lifecycle campaigns, and sales outreach that effectively moves users from free product trial/sign-up into sales-qualified opportunities (SQLs). Incorporate ABM...

