TrulyHired
Westborough, MA
Digital Marketing Specialist Full Description Overview: Under the direction of the Director of Marketing Operations, the Digital Marketing Specialist serves as the digital channel content owner for email and social media, as well as the website content owner for UMass Chan Medical School's ForHealth Consulting division. This role is responsible for developing, publishing, and optimizing website content, and for managing and scaling the email and social media channels to drive engagement, visibility, and qualified traffic. The Specialist will drive website content in support of the strategy set by the Director of Marketing Operations, implement search engine optimization (SEO) best practices, and ensure digital channels are optimized for performance, usability, and alignment with enterprise brand standards. This individual partners closely with market growth, digital, and sales teams to enable effective execution of marketing initiatives through high-performing digital...
