TrulyHired
Natick, MA, USA
Senior Web Analyst Team: Marketing Services Location: US-MA-Natick Job Summary An excellent opportunity exists at MathWorks for an experienced Web Analytics professional. You will be part of a global, growing analytics team driving digital marketing efforts with data. You will configure and manage web analytics tools, analyze site and marketing campaign performance, and deliver clear, actionable reports to key stakeholders. This role translates complex web data into insights that drive business decisions and digital strategy. Strong collaboration, technical expertise, and data storytelling are essential. Responsibilities Build, maintain, and automate reports and dashboards to deliver actionable insights on web performance and user behavior. Design and analyze A/B tests to inform optimization strategies and guide business decisions. Demonstrate deep expertise in digital analytics platforms and A/B testing tools such as Adobe Analytics and Google Analytics....
