TrulyHired
Remote (United States)
Edtech.com's Summary Curriculum Associates is hiring a Director, Marketing Automation. The role leads marketing automation strategy and operations, managing email campaigns, CRM integration, audience segmentation, and Salesforce platform capabilities to drive acquisition, engagement, and retention. The Director owns the marketing automation roadmap, lead scoring framework, and is accountable for compliance with relevant regulations across all email and automation workflows. Highlights Lead marketing automation product strategy, including audits, roadmaps, and improvements in data accuracy and automation capabilities. Develop and maintain lead scoring models and MQL frameworks in partnership with Demand Generation and Sales. Drive multi-channel audience segmentation and execute test-and-learn programs to optimize marketing outcomes. Manage email campaign development, execution, and performance optimization through continuous testing. Ensure compliance with CAN-SPAM, GDPR,...

