TrulyHired
Remote (USA)
Senior Lifecycle Marketing Specialist Location: Remote, US. You must reside and work in the US for this position. Job Overview: The Senior Lifecycle Marketing Specialist designs and executes integrated customer lifecycle strategies that connect Product Marketing, Regional Marketing, and Customer Success touchpoints across Learning A-Z and ExploreLearning's portfolio of K-12 educational products (literacy, math, and science). This role orchestrates cohesive prospect engagements and pipeline building, and customer experiences that accelerate product adoption and engagement from onboarding through advocacy. The Specialist oversees the development and optimization of end-to-end lifecycle campaigns and journeys, partnering with cross-functional leaders to align messaging, timing, and sequencing across departments. Success in this role requires deep customer insight, data-driven decision-making, and the ability to synthesize inputs from multiple stakeholders into a coherent...

