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We’re seeking a B2B Paid Media Marketing Manager to lead the strategy and execution of paid media programs for Newsela. This role will be instrumental in determining our B2B paid media strategy and optimizing campaigns across various channels to maximize our impact and investment. This role will report to the Manager, Demand Marketing and will partner closely with our Customer and Marketing Operations teams. About the Role: Develop, execute, and manage paid search and social campaigns (Google Ads, LinkedIn, Meta, etc.) aligned with Newsela’s objectives and key results. Optimize campaign performance through A/B testing, audience targeting, and bid strategies. Establish benchmarks for paid media performance and manage budgets efficiently to maximize impact and ROI. Research competitive strategies and recommend adjustments to our keyword and competitive ad strategies accordingly. Collaborate with content and creative teams to ensure ad creatives align with...