2 prek 12 teachers jobs found

The role: As Newsela's Growth Marketing Specialist, you will support user acquisition across our portfolio of educational technology brands: Formative, Generation Genius, and Newsela. You will work closely with the growth marketing team to increase qualified traffic to our platforms, improve conversion rates from visitor to free trial, and drive conversions from free users to paid customers. This is an execution-focused role. You will support campaign management, coordinate work across multiple teams, maintain reporting systems, and handle the operational details that allow a small growth team to punch above its weight. If you're organized, resourceful, and ready to hustle, this role offers exposure to the full marketing stack and real opportunities to grow. You will: Execute day-to-day tasks across paid media platforms, email marketing systems, and other channels, launching creative variations, updating targeting, and helping scale what's working Coordinate across...

We’re seeking a B2B Paid Media Marketing Manager to lead the strategy and execution of paid media programs for Newsela. This role will be instrumental in determining our B2B paid media strategy and optimizing campaigns across various channels to maximize our impact and investment. This role will report to the Manager, Demand Marketing and will partner closely with our Customer and Marketing Operations teams. About the Role: Develop, execute, and manage paid search and social campaigns (Google Ads, LinkedIn, Meta, etc.) aligned with Newsela’s objectives and key results. Optimize campaign performance through A/B testing, audience targeting, and bid strategies. Establish benchmarks for paid media performance and manage budgets efficiently to maximize impact and ROI. Research competitive strategies and recommend adjustments to our keyword and competitive ad strategies accordingly. Collaborate with content and creative teams to ensure ad creatives align with...