TrulyHired
Boston, MA
Edtech.com's Summary Vista Higher Learning is hiring a K12 Manager of Product Marketing. The role involves leading the product marketing strategy for the K-12 portfolio, managing a small team, collaborating with cross-functional partners, and executing go-to-market campaigns to drive adoption and growth in the education sector. Highlights Lead development and execution of data-driven go-to-market strategies for K-12 products. Manage and mentor a team of product marketing professionals. Collaborate with marketing, sales, editorial, and technology teams to align business goals. Use customer insights and marketing metrics to optimize positioning and campaign performance. Manage vendors, budgets, contracts, and track KPIs to measure ROI. Drive sales enablement and provide training to enhance messaging and sales readiness. Required skills include product marketing experience in the K-12 market, team management, strong communication and analytical skills, and familiarity...

