The National Board for Professional Teaching Standards
Remote
What You'll Do
Marketing Operations (90%)
Marketing Performance & Optimization
Serve as a subject matter expert in marketing performance, analytics, and optimization, bringing best practices and new approaches to improve results across the organization
Own marketing performance across channels, including conversion, engagement, and efficiency metrics, with accountability for continuous improvement of funnel outcomes.
Design and operationalize end-to-end measurement frameworks, including KPIs, dashboards, attribution models, and reporting systems that enable actionable decision-making.
Build and lead a structured experimentation and optimization program, including developing an experimentation roadmap, prioritizing tests based on impact, and scaling learnings across channels.
Drive continuous improvement through A/B testing, segmentation strategies, and iterative campaign optimization, ensuring insights translate into measurable...
