Sr. Manager, Marketing

Marketing Operations (90%)

Marketing Performance & Optimization

• Serve as a subject matter expert in marketing performance, analytics, and optimization, bringing best practices and new approaches to improve results across the organization
• Own marketing performance across channels, including conversion, engagement, and efficiency metrics, with accountability for continuous improvement of funnel outcomes.
• Design and operationalize end-to-end measurement frameworks, including KPIs, dashboards, attribution models, and reporting systems that enable actionable decision-making.
• Build and lead a structured experimentation and optimization program, including developing an experimentation roadmap, prioritizing tests based on impact, and scaling learnings across channels.
• Drive continuous improvement through A/B testing, segmentation strategies, and iterative campaign optimization, ensuring insights translate into measurable performance gains.
• Analyze and synthesize marketing data across systems (email, SMS, web, CRM, campaigns) to generate actionable insights and recommend performance improvements.
• Partner with the Director to inform strategic decisions, while owning execution and optimization of performance initiatives.
• Manage and optimize marketing technology systems (e.g., marketing automation, CRM integrations) to ensure data integrity, targeting effectiveness, and operational efficiency.
• Identify and implement opportunities to improve marketing efficiency, scalability, and ROI through systems, automation, and process improvements.
• Champion inclusive and equitable communications practices, embedding DEIB principles across messaging and engagement strategies.

Marketing Execution

• Lead execution of integrated marketing campaigns across channels (email, SMS, digital), ensuring alignment with strategic priorities and performance goals.
• Translate marketing strategy into coordinated, high-quality campaign execution plans, timelines, and deliverables.
• Ensure consistency, quality, and effectiveness of communications through strong editorial oversight and performance-informed decision-making.
• Develop and scale systems for content planning, campaign execution, and workflow management to increase efficiency and reduce manual work.
• Identify and implement process improvements that enhance the speed, quality, and scalability of marketing execution.
• Deliver regular performance reporting and insights, highlighting opportunities to improve campaign effectiveness and audience engagement.

Project Leadership & Integration (10%)

• Develop and manage the MarCom team calendar, project plans, timelines, and workflows to support efficient, high-quality delivery.
• Drive cross-functional collaboration by aligning stakeholders, clarifying objectives, and ensuring the timely execution of initiatives.
• Support decision-making by providing data-driven insights and recommendations to stakeholders across functional areas.
• Participate in team planning and coordination meetings; offer input to strengthen internal systems and cross-functional collaboration.

Other Duties

• As Assigned

Required

• Minimum of 5 years of experience in marketing analytics, communications strategy, or related fields.\
• Bachelor's degree in Marketing, Business, Strategic Communications, Public Relations, or a related discipline.
• Comprehensive experience in developing and executing digital ad campaigns.
• Demonstrated experience in marketing analytics, including performance measurement, attribution, and reporting.
• Demonstrated experience using Google Analytics, SEO/SEM platforms, and marketing automation systems.
• Comprehensive proficiency in data analysis, statistical methods, and experimentation (e.g., A/B testing, hypothesis testing, and statistical analysis).
• Comprehensive understanding of marketing and funnel KPIs (e.g., ROI, LTV, attribution, conversion, engagement).
• Strong copywriting and editing skills with a high level of accuracy and attention to detail.
• Excellent verbal and written communication, with experience navigating multiple stakeholders and functional areas.
• Excellent critical thinking, problem-solving, and decision-making skills.
• Demonstrated ability to translate complex marketing data into actionable insights for non-technical stakeholders.
• Demonstrated ability to manage multiple competing priorities in a matrixed, fully-remote environment.
• Demonstrated ability to independently and collaboratively drive projects forward, problem-solve in real time, and adapt plans as needed to achieve measurable results.
• Ability to navigate ambiguity in a fast-paced, mission-driven environment.
• Commitment to diversity, equity, inclusion, and belonging (DEIB), integrating equity-focused thinking into strategic, operational, and interpersonal work.
• Commitment to the National Board’s mission and values.

Preferred

• Proficiency with Excel, Salesforce, HubSpot, SurveyMonkey, Mailchimp, etc., or similar email marketing and CRM platforms.
• Proficiency with Smartsheet or similar project and task management platforms.
• Proficiency with content and design tools (e.g., email template editors, Adobe Creative Suite, Canva, and WordPress).
• Proficiency with Microsoft Office, Google Workspace, Slack, or similar collaboration tools.
• Experience with data visualization tools.
• Experience working in nonprofit, education, or certification-based organizations.

Job Title: Sr. Manager, Marketing

Reports to: Director, Marketing & Communications

Job Level: Senior Manager

Supervisory Role: No

Location: Remote, U.S.-based

Salary Range: $89,500- $97,375